Editorial Test Series
Your product is on
our test list
For every test series, our editorial team selects the products that define a category. Yours is one of them. We test it, publish the findings and leave it to you what you make of them.
Your participation
- Selection
- By our editorial team
- Your part
- One test sample
- Results
- After 12 business days
- Everything else
- Your decision
The Participation Terms apply.
Independence
A test series cannot be booked
Category, products and standard are determined by our editorial team alone. No one can buy their way into a test series, and no one is charged for taking part. That is what makes its results credible to buyers and valuable to you.
01
The editors decide
Selection and test catalogue are fixed before the first sample arrives.
02
One catalogue for all
Identical tests for every product. Differences in the results are differences in the product.
03
Results stand
Neither participation nor licensing changes a recorded finding.
An editorial production. The test series is neither commissioned nor charged. Your inclusion is an editorial decision.
Selection
Which products make it into a test series
A test series covers its category in full. That includes the brands everyone is measured against, as well as products whose quality has so far gone unnoticed.
01
Benchmark products
The established brands of the category. Every other product in the series is measured against them.
02
Underrated top performers
Products with outstanding features that get lost among marketplace listings.
03
Exceptional value
Products whose performance exceeds their price bracket.
04
Quality without a brand name
Private labels and white-label products whose quality no buyer can yet read from a logo.
Methodology
From the editorial desk to the test bench
Every test series starts at the desk and ends in the protocol. In between lies a process that turns buyers’ questions into measurable tests.
Research
Our editors analyse what buyers in the category search for and where purchase decisions fail.
Synthesis
Buying criteria are mapped onto the ten test parameters. The result is the test catalogue of the series.
Field test
Testers with experience in the category examine every sample against this catalogue, under real-life conditions.
Findings
Every test step is recorded. The protocol forms the basis of test report, evaluation report and market report.
Four perspectives on one product. Our test team comes from purchasing, retail, e-commerce and engineering. Who tests
Your results
What you have after twelve business days
One test sample is all it takes. In return you receive a public finding that works for your product, and an internal one that shows where it stands.
01
Visibility in the market report
The buying guide of the test series is optimised for search engines and AI answers. Anyone researching your category finds your product among those tested, and is taken straight to it.
02
A documented finding
Your test report under its own test number, permanently accessible on pruefmagazin.de.
03
The outside view
The evaluation report shows your product the way a critical buyer experiences it: area by area, with every value.
04
Licensing
If your product qualifies, licensing is available to you: advertising assets and visibility for your brand communication. Whether you use it is your decision, with the result in hand.
Licensing
Your result for brand communication
A separate offer, independent of your participation. It turns a good result into an argument anyone can verify.
Advertise with proof. Test seal and overall grade turn your result into a verifiable argument, on your listing, on the packaging and in every campaign.
Be found. Your test report appears in search engines and AI answers, your grade in the market report of the test series.
Provide evidence. The test protocol with licence number links every claim to the published source.
How it works
One test sample, we handle the rest
Twelve business days pass between receipt and results. Your part is done once the parcel is on its way.
Participation
Confirm participation
Your confirmation reserves your product’s place in the test series. The delivery address of our test center follows by email.
- Selected by our editorial team
- Results twelve business days after receipt
- Evaluation report with all area scores
Questions in advance
Contact usParticipation confirmed
Your place in the test series is reserved
Reference number
The confirmation with the delivery address of our test center and the Participation Terms is on its way by email. Please include the reference number with your parcel. If it does not arrive, please check your spam folder.
Helpful answers
Frequently asked questions
Answers on selection, testing and licensing.
01Why was my product selected?
A test series covers its category in full: benchmark products, outstanding performers, exceptional value and private labels. Your product meets one of these criteria. The result is determined by the test alone.
02What does participation cost?
Nothing. The test series is an editorial production and is not commissioned. The only paid option is licensing, which you are free to choose after testing.
03Am I obliged to license the result?
No. Participation and licensing are independent. Your participation is complete with the evaluation report, whether you license or not.
04Who tests my product?
Testers with experience in your category, according to the test catalogue of the series. Methodology and weighting are published in our testing procedure.
05What does the evaluation report contain?
The complete results: all area scores, strengths and potential of your product. It is intended for your internal work.
06When is licensing possible?
As soon as your evaluation report is available and your product has reached the certification threshold of 75 percent.